Retro Game Consoles – Sega Saturn
Above: Sega Saturn motherboard
This head start failed for several reasons. One of the major reasons being there were few software titles ready. Also, the fact that the Sega Saturn was $100 more expensive than the PlayStation at launch put the buying public off, and they went for the cheaper PlayStation. Also, the Sega Saturn was only available at four retailers, of which Wal-Mart was not one.
When a console is first produced, it is expensive and often and the game console loses money on every unit sold. Howeverm as the years go by, component prices drop and many are consolidated achieving savings an d generating revenue off every unit sold. However, the Sega Saturn was complex and difficult to consolidate making it more expensive to produce than competitor products.
Sega of America, Bernie Stolar, was quoted as saying, “I believe if we look at [the Sega] Saturn, it was a system that shouldn’t have been launched. It was too difficult to develop for therefore the games were not fun and the games weren’t there. This isn’t a matter about hardware, this is about software. Software has always driven hardware. You don’t have the software, the hardware will fail.”