Retro Home Computers – Commodore Pet
Commodore had been reorganized the year before into Commodore International, Ltd., moving its financial headquarters to the Bahamas and its operational headquarters to West Chester, Pennsylvania, near to the MOS Technology site. The operational headquarters, where research and development of new products occurred, retained the name Commodore Business Machines, Inc.
The PET computer line was used primarily in schools, due to its tough all-metal construction, but did not compete well in the home setting where graphics and sound were important.
Above: Commodore Pet
This was addressed with the introduction of the VIC-20 in 1981, which was introduced at a cost of US$299 and sold in retail stores.
The Vic-20 was intended to be more economical that the Pet. The Commodore took out aggressive ads featuring William Shatner asking consumers “Why buy just a video game?” The strategy worked.
The Commodore Pet was expandable to 96KB and was on sale for five years before being distontinued in 1982.
Above: Commodore Pet 2001 series came with 4KB of memory