Retro Game Consoles – 3DO Interactive
In the USA, their advertising was often directly adversarial, leading to commercials such as “Genesis does what Nintendon’t” and the “‘SEGA!’ scream”.
Nintendo’s market position was defined by their machine’s increased color palette and sound capabilities and their popular franchises, including games such as the Mario series, The Legend of Zelda, Star Fox, Super Metroid, and later Donkey Kong Country.
Above: 3DO Interactive Controller
When Mortal Kombat was ported for home release on the Mega Drive/Genesis and Super NES, Nintendo decided to censor the game’s gore in accordance with their long-standing policy of censorship but Sega kept the content in the game, hoping to position their console as the more “mature” product.
Sega’s gamble paid off, and its version of Mortal Kombat received generally higher and more favorable reviews in the gaming press. As a result of this, Nintendo reconsidered its position, and when Mortal Kombat II was ported to the console, all of the violence was intact.